World Games agrees to deal with Weibo ahead of Chengdu 2025 Games

6 septiembre, 2022

FILE PHOTO: The logo of Chinese social media app Weibo is seen on a mobile phone in this illustration picture taken December 7, 2021. REUTERS/Florence Lo/Illustration/File Photo
FILE PHOTO: The logo of Chinese social media app Weibo is seen on a mobile phone in this illustration picture taken December 7, 2021. REUTERS/Florence Lo/Illustration/File Photo (FLORENCE LO/)

The International World Games Association (IWGA) announced they have joined the Chinese social media platform Weibo.

Weibo is the second-largest social media site in China, trailing only WeChat. Of course many popular social media platforms like Facebook, Twitter, Instagram and Snapchat are banned in China.

“We have known for a long time we should enter the Chinese social media market,” said IWGA Communication Officer Anna Jacobson.

Medals/Plate Birmingham 2022
Medals and a commemorative license plate displayed for The World Games 2022. Photo Credit: IWGA

“Not only is China an important country for us, with Chinese athletes widely present at The World Games, but also our next edition will be held in Chengdu, China in 2025. We have chosen to start the promotion for this with the platform Weibo.”

The Chengdu World Games will take place August 7-17, 2025. Chengdu is also scheduled to host the World University Games next year.


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